Food for thought or food for emotions? An analysis of marketing strategies in television food advertising seen by children in Colombia
Abstract Objective: To establish the relationship between the marketing strategies and nutritional quality of foods and beverages promoted in television food advertisements (TV ads) seen by Colombian child audiences overall and based on child gender and socio-economic strata (SES). Design: A quantit...
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| Main Authors: | , , , , , |
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| Format: | Book |
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Cambridge University Press,
2023-11-01T00:00:00Z.
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