Challenges That Make/Break the Athlete's Quest to Become an Entrepreneur: A Qualitative Study About Fans' Perceptions
Athletes are a new type of celebrity in the world. Following other celebrities, there are several examples of athletes who have used their persona of fame to go a step further with their so-called personal brands and actually launch products carrying their names. As athletes are considered brands in...
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| Main Authors: | , , , |
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| Format: | Book |
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Sciendo,
2018-09-01T00:00:00Z.
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