Communicating about risk: strategies for situations where public concern is high but the risk is low
In this article, we summarise research that identifies best practice for communicating about hazards where the risk is low but public concern is high. We apply Peter Sandman's 'risk = hazard + outrage' formulation to these risks, and review factors associated with the amplification of...
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Sax Institute,
2017-02-01T00:00:00Z.
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