Is this advertisement designed to appeal to you? Adolescents' views about Instagram advertisements promoting ultra-processed products
Abstract Objective: Examine the key elements that characterise social media advertisements targeted at adolescents by asking adolescents which features of Instagram ads promoting ultra-processed products make them designed to appeal to adolescents. Design: Instagram ads promoting ultra-processed pro...
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Main Authors: | Gastón Ares (Author), Lucía Antúnez (Author), Florencia Alcaire (Author), Virginia Natero (Author), Tobias Otterbring (Author) |
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Format: | Book |
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Cambridge University Press,
2024-01-01T00:00:00Z.
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Online Access: | Connect to this object online. |
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