New Perspectives of Corporate Identity in Sports Organizations
This paper deals with the topic of corporate identity in sports. The main objective of this paper is to present new views, trends and tools in building a desirable image for sports organizations using corporate identity tools, including some selected areas relating to the brand. The main points of t...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Karolinum Press,
2015-08-01T00:00:00Z.
|
| Subjects: | |
| Online Access: | Connect to this object online. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
