The Effect of Ad Exposure on Consumer Visual Attentions Depending on Time Lapse in the Context of eSports
PURPOSE This study examined how consumers' visual attention to ads during eSports media consumption varies over time. METHODS An experimental study with a single factor, three-level within subject experimental design was conducted, utilizing an eye-tracker to measure visual attentions, includin...
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| Main Authors: | , |
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| Format: | Book |
| Published: |
Korea Institute of Sport Science,
2023-12-01T00:00:00Z.
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| Online Access: | Connect to this object online. |
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