Tourism promotion system in Poland in the context of selected National Strategic Documents
Background: The term "nation branding" was first coined by Simon Anholt in the 1990s and refers to applying marketing strategies to individual countries. It aims to create a distinct self-image and international reputation that most effectively serves a nation's interests. Today, in m...
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Akademia Wychowania Fizycznego i Sportu w Gdansku,
2021-11-01T00:00:00Z.
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