Using Fan Passion to Investigate Constraints to Student Attendance at College Football Games
Given the decline in average student attendance at college football games nationwide, it is important for marketers to understand the constraints inhibiting student attendance. The current study addresses this issue by testing for differences in constraints affecting student nonattendance decisions...
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| Main Authors: | , , , |
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| Format: | Book |
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University of Kansas Libraries,
2018-12-01T00:00:00Z.
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