Analyzing the blood bank service quality from Indian blood donors' perspective: An empirical evidence

Objective: The objective of this study is to assess the levels of service quality provided by blood banks from blood donors' perspective and simultaneously judge the opinion of their satisfaction level based on SERVQUAL (service quality) variables, namely Reliability, Assurance, Tangibility, Em...

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Bibliographic Details
Main Authors: Shantanu Saha (Author), Jayatee Bhattacharya (Author)
Format: Book
Published: Wolters Kluwer Medknow Publications, 2019-01-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
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