Going virtual: adapting in-person interactive focus groups to the online environment [version 2; peer review: 2 approved]

Restrictions on social interaction and travel due to the COVID-19 pandemic have affected how researchers approach fieldwork and data collection. Whilst online focus groups have received attention since the 2000s as a method for qualitative data collection, relatively little of the relevant literatur...

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Main Authors: Jonathan Menary (Author), Abhishek Nair (Author), Stacia Stetkiewicz (Author), Amrit K. Nanda (Author), Petra Jorasch (Author), Mariana Rufino (Author), Adrien Guichaoua (Author), Jessica A.C. Davies (Author), Arnout R.H. Fischer (Author)
Format: Book
Published: Emerald Publishing, 2021-08-01T00:00:00Z.
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042 |a dc 
100 1 0 |a Jonathan Menary  |e author 
700 1 0 |a Abhishek Nair  |e author 
700 1 0 |a Stacia Stetkiewicz  |e author 
700 1 0 |a Amrit K. Nanda  |e author 
700 1 0 |a Petra Jorasch  |e author 
700 1 0 |a Mariana Rufino  |e author 
700 1 0 |a Adrien Guichaoua  |e author 
700 1 0 |a Jessica A.C. Davies  |e author 
700 1 0 |a Arnout R.H. Fischer  |e author 
245 0 0 |a Going virtual: adapting in-person interactive focus groups to the online environment [version 2; peer review: 2 approved] 
260 |b Emerald Publishing,   |c 2021-08-01T00:00:00Z. 
500 |a 2631-3952 
500 |a 10.35241/emeraldopenres.14163.2 
520 |a Restrictions on social interaction and travel due to the COVID-19 pandemic have affected how researchers approach fieldwork and data collection. Whilst online focus groups have received attention since the 2000s as a method for qualitative data collection, relatively little of the relevant literature appears to have made use of now ubiquitous video calling software and synchronous, interactive discussion tools. Our own experiences in organising fieldwork aimed at understanding the impact of different 'future-proofing' strategies for the European agri-food system during this period resulted in several methodological changes being made at short notice. We present an approach to converting in-person focus group to a virtual methodology and provide a checklist for researchers planning their own online focus groups. Our findings suggest data are comparable to in-person focus groups and factors influencing data quality during online focus groups can be safeguarded. There are several key steps, both before and during the focus groups, which can be taken to ensure the smooth running of such events. We share our reflections on this approach and provide a resource for other researchers moving to online-only data collection. 
546 |a EN 
690 |a Online focus groups 
690 |a  virtual focus groups 
690 |a  stakeholder engagement 
690 |a  qualitative research 
690 |a  sustainable food systems 
690 |a  responsible research and innovation 
690 |a eng 
690 |a Economic growth, development, planning 
690 |a HD72-88 
690 |a Education 
690 |a L 
655 7 |a article  |2 local 
786 0 |n Emerald Open Research, Vol 3 (2021) 
787 0 |n https://emeraldopenresearch.com/articles/3-6/v2 
787 0 |n https://doaj.org/toc/2631-3952 
856 4 1 |u https://doaj.org/article/9d5c20c1c8e247029293b8f0b1a61fa9  |z Connect to this object online.