The Impact of the Communicative Behaviour in Social Media on the University Brand Image
Purpose: Communicative behaviour as a state of relationship which influences bilateral feelings, needs, and thoughts for more unambiguous and open communication (Ivanov & Werner, 2010) can affect the brand image. Correspondingly, communication from the side of the universities toward students th...
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| Format: | Book |
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International School for Social and Business Studies,
2022-06-01T00:00:00Z.
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