UMA PERSPECTIVA EDUCOMUNICATIVA ACERCA DA PUBLICIDADE DA MARCA NATURA

This article analyzes the institutional video advertising campaign "Every relationship is a gift" Natura brand, focusing on analytical and reflective perspectives in educational contexts, archetypal and semiotic. This multidisciplinary approach reveals itself as an important tool of analys...

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Bibliographic Details
Main Authors: Larissa Crepaldi Trindade (Author), Mariangela Fazano Amendola (Author)
Format: Book
Published: Universidade do Oeste Paulista, 2014-12-01T00:00:00Z.
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