A cost‐effectiveness analysis of online, radio and print tobacco control advertisements targeting 25-39 year‐old males
Abstract Objective: To assess the relative cost‐effectiveness of various non‐television advertising media in encouraging 25-39 year‐old male smokers to respond to a cessation‐related call to action. Information about how new electronic media compare in effectiveness is important to inform the implem...
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| Main Authors: | , , , , , |
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| Format: | Book |
| Published: |
Elsevier,
2014-06-01T00:00:00Z.
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| Subjects: | |
| Online Access: | Connect to this object online. |
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