The interrelationships between football fans' psychological connection to a team, perception of sponsorship and sponsorship response in the context of new team and new sponsor
This paper aims to propose an integrated model to evaluate sponsorship effectiveness in newly organized professional football teams. To achieve this, the effects of fan identification as the psychological connection of sports fans with a sports team, on sponsorship perceptions, such as attitude towa...
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Ozlem Book Center,
2023-10-01T00:00:00Z.
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