APA (7th ed.) Citation

James K. Elrod & John L. Fortenberry. (2020). Integrated marketing communications: A strategic priority in health and medicine. BMC.

Chicago Style (17th ed.) Citation

James K. Elrod and John L. Fortenberry. Integrated Marketing Communications: A Strategic Priority in Health and Medicine. BMC, 2020.

MLA (9th ed.) Citation

James K. Elrod and John L. Fortenberry. Integrated Marketing Communications: A Strategic Priority in Health and Medicine. BMC, 2020.

Warning: These citations may not always be 100% accurate.