Determining the Reliability and Validity of the Persian Version of a Sports Nostalgia Questionnaire
Marketers apply a variety of approaches to attract customers and gain more profits. One method is the utilization of nostalgia marketing. The use of nostalgic sport characters has not been sufficiently studied. This research determined the reliability and validity of the questionnaires presented in...
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| Main Authors: | , , |
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| Format: | Book |
| Published: |
The Society of Aging and Physical Activity (SAPA),
2016-04-01T00:00:00Z.
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| Online Access: | Connect to this object online. |
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