Impact of Social Support and Reciprocity on Consumer Well-Being in Virtual Medical Communities
This study pursues a better understanding of consumer well-being in online medical cosmetics communities by investigating the antecedents of well-being and moderating influence of community norms. A total valid sample of 484 respondents was collected from 2 popular medical cosmetics discussion platf...
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| Main Authors: | , , , |
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| Format: | Book |
| Published: |
SAGE Publishing,
2023-02-01T00:00:00Z.
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| Online Access: | Connect to this object online. |
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