Efficacy of Instagram in Promoting Psychoeducation in the Chinese-Speaking Population
Purpose: To evaluate the efficacy of the use of Instagram in disseminating information regarding first-episode psychosis and schizophrenia. Methods: Facebook and Instagram advertisements linked to an external YouTube video detailing first-time psychosis were initiated for 48?h. Metrics regarding the...
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| Format: | Book |
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| Published: |
Mary Ann Liebert,
2020-04-01T00:00:00Z.
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| Online Access: | Connect to this object online. |
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| Summary: | Purpose: To evaluate the efficacy of the use of Instagram in disseminating information regarding first-episode psychosis and schizophrenia. Methods: Facebook and Instagram advertisements linked to an external YouTube video detailing first-time psychosis were initiated for 48?h. Metrics regarding the number of unique individuals reached and number of engagements were collected. Descriptive statistics were used to analyze the data. Results: Facebook made 85 impressions (32.82%) and Instagram made 174 impressions (67.18%). Facebook had 24 engagements, whereas Instagram had 42. Conclusion: Instagram is noninferior to Facebook in disseminating psychoeducational material to the Chinese-speaking population. |
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| Item Description: | 10.1089/HEQ.2019.0078 2473-1242 |