Exploration of Brand Satisfaction on Purchase Decision: Theory of Planned Behavior Perspective
Brand satisfaction is prominent to bridge purchasing decisions, and it is often linked with perceived value, social media marketing, and brand trust. This study explores the mediating role of brand satisfaction in the relationship between perceived value, social media marketing, brand trust, and pur...
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| Main Authors: | , , |
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| Format: | Book |
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Department of Management, Faculty of Economics, Universitas Negeri Malang,
2023-07-01T00:00:00Z.
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| Online Access: | Connect to this object online. |
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