Public Opinion, the Media and the Principles of Ethics
<p>The article takes up the issue of the role of the media in shaping public opinion. The process involves the following mechanisms: whispered propaganda, opinion leadership, logomachy, the spiral of silence, political correctness and opinion polls. The media shape public opinion while they se...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Nicolaus Copernicus University in Toruń,
2011-05-01T00:00:00Z.
|
| Subjects: | |
| Online Access: | Connect to this object online. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Summary: | <p>The article takes up the issue of the role of the media in shaping public opinion. The process involves the following mechanisms: whispered propaganda, opinion leadership, logomachy, the spiral of silence, political correctness and opinion polls. The media shape public opinion while they seek to accomplish their primary objectives: to inform, to entertain and to educate. Efforts to shape public opinion should allow for an ethical dimension and should be based on truth in relation to procedures involved in opinion polling, accuracy of information and dependability of data reporting. </p> |
|---|---|
| Item Description: | 1505-6872 2451-1951 10.12775/PCh.2011.019 |