Sport activity of polish runners and the resulting marketing potential
The purpose of this article is to analyze the sport activity of runners and to estimate on this basis their marketing potential in cross-industry. The prepared publication is therefore empirical-cognitive, resulting in the identification of the behavior and the determinants of purchase decisions mad...
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| Main Authors: | , |
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| Format: | Book |
| Published: |
Kazimierz Wielki University,
2017-06-01T00:00:00Z.
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| Online Access: | Connect to this object online. |
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