Management and legacy of the Brazil 2014 Fifa World Cup during its candidacy bid

• Main Authors: Rômulo Meira Reis (Author), André Malina (Author), Lamartine Pereira Dacosta (Author), Silvio de Cássio Costa Telles (Author)
• Format: Book
• Published: Universidade Estadual Paulista (UNESP).
• Subjects: article
• Online Access: Connect to this object online.

Abstract Aim: Sporting mega-event organization requires developing strategies to maximize the chance of success. For the Brazil 2014 Fifa World Cup, it was not different. The action started long before the opening match on 06/12/2014. The issue we seek to investigate is: How did the 2014 Fifa World...