Brand equity analysis to increase health care utilization
Background: Health care utilization is one of the key indicators in measuring performance of health care services. Strong brand equity suggests positive correlation with great attraction for consumers to use a product. Design and Methods: A cross-sectional study was conducted to identify the effects...
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| Main Authors: | , , , , |
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| Format: | Book |
| Published: |
SAGE Publishing,
2020-07-01T00:00:00Z.
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| Online Access: | Connect to this object online. |
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