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MARKETING STRATEGY OF THE UNIVERSITY: FORMATION AND ITS EFFECTIVENESS EVALUATION REALIZATION

The study is aimed at developing an algorithm of formation of university's marketing strategy and the development of evaluating methods of its effectiveness realization. Despite the competitive expansion of the educational services market and the transition to a system of university self-financ...

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Autore principale:	Natalia К. Shemetova (Autore)
Natura:	Libro
Pubblicazione:	Russian State Vocational Pedagogical University, 2015-03-01T00:00:00Z.
Soggetti:	article
Accesso online:	Connect to this object online.
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