An Exploration of Tennis Consumption Experiences by a Beginner Named 'Te-rin-e': The Desire for Self-Expression, Conflict with Mainstream Culture, and Knowledge-Based Consumption

• Main Authors: Seami Lim (Author), Howon Jeong (Author), Hanbeom Kim (Author)
• Format: Book
• Published: Korea Institute of Sport Science, 2023-09-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.
• Notes: 1598-2920; 2233-7938; 10.24985/kjss.2023.34.3.456
• Keywords: tennis; self-expression; conflict; knowledge-based consumption; ta-rin-e; Sports; GV557-1198.995
• Source: Cheyuk gwahag yeon-gu, Vol 34, Iss 3, Pp 456-465 (2023)

PURPOSE This study focuses on the experiences of novice tennis enthusiasts in Korea, aligning with the rising popularity of tennis as a burgeoning cultural phenomenon. METHODS Employing an ethnographic approach, we included eight participants with <5 years of tennis, in addition to three auxiliary participants. RESULTS The primary findings of this study are as follows: First, novice tennis players from the MZ generation actively employ tennis as a means of personal expression, sharing their tennis-related fashion and experiences on SNS. Second, most novice tennis players report a sense of detachment from the traditional club-centric tennis culture, gravitating toward casual court usage, spontaneous activities, and flexible membership structures. F inally, despite their modest technical proficiency, they avidly engage in knowledge-based consumption, displaying a profound grasp of tennis-related information. CONCLUSIONS These findings provide valuable insights into comprehending this burgeoning cultural phenomenon in Korean society, stemming from the escalating interest in tennis, and can serve as a valuable benchmark for establishing development strategies for tennis.