The impact of service quality attributes of beauty parlors towards customer loyalty through customer satisfaction and trust
This study aims to determine examine the positive impact of customer loyalty in a beauty parlor through customer satisfaction. The survey method was carried out in research using a questionnaire. This research is a random sampling research with a total of 144 Sister's Beauty Studio customers as...
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| Main Authors: | , |
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| Format: | Book |
| Published: |
Indonesian Institute for Counseling, Education and Therapy (IICET),
2022-09-01T00:00:00Z.
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| Online Access: | Connect to this object online. |
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| Summary: | This study aims to determine examine the positive impact of customer loyalty in a beauty parlor through customer satisfaction. The survey method was carried out in research using a questionnaire. This research is a random sampling research with a total of 144 Sister's Beauty Studio customers as respondents. The data analysis used the PLS-SEM approach with the help of the SMART-PLS program. The result showed tangibility, reliability, assurance, empathy and responsiveness did have positive impacts on customer satisfaction. Furthermore, the research also handed out customer satisfaction has a positive impact on customer loyalty and hence customer trust. |
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| Item Description: | 2477-8524 2502-8103 10.29210/020221574 |