Influence of Location and Promotion on Consumer Purchase Decisions of Geprek Express Samarinda City

• Main Authors: Seto Indarto (Author), Maimun Sholeh (Author)
• Format: Book
• Published: Indonesian Institute for Counseling, Education and Therapy (IICET), 2023-06-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

Summary

This article was created with the aim of identifying the influence of location and promotion on purchasing decisions at Geprek Express outlets in Samarinda, with a population of 258 people, where the sample in this study used 15% of the total population, namely 39 people. To get the data in this study, the author uses a questionnaire or a questionnaire, with a simple linear regression data analysis method and multiple linear regression analysis. The results of the partial calculation show that the T-count number has a lower number than the Ttable number with a T-count of 0.20 and a Ttable of 2.2042, so the researcher can conclude that there is no influence of location on purchasing decisions at Geprek Express Gerai Bumi Sempaja Kota. Samarinda. And for the X2 variable, the T-count number has a value greater than the T-table value, the Tcount 2.348 and the Ttable  is 2.2042, so it can be concluded that there is an influence of location on purchasing decisions at Geprek Express Gerai Bumi Sempaja, Samarinda City. The results of calculations using multiple linear regression analysis obtained Fcount  2.848 and Ftable 3.32 so it can be said that there is a joint influence of location and promotion on purchasing decisions at Geprek Express Gerai Bumi Sempaja outlets, Samarinda city.

Item Description

2477-8524
2502-8103
10.29210/020231742