The Relationship among Professional Baseball Teams' Integrated Marketing Communication (IMC) Attributes, Fans' Perceived Value and Voluntary Behavior related to a Parent Company
PURPOSE The purpose of this study was to investigate the relationship between the integrated marketing communication (IMC) attribute of professional baseball teams, their fans' perceived value, and voluntary behavior related to the parent company. METHODS In this study, the target population co...
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| Main Authors: | , |
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| Format: | Book |
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Korea Institute of Sport Science,
2023-03-01T00:00:00Z.
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