Determinants of the Engagement of Virtual Runs' Participants in the Co-creation of Customer Value during the Pandemic
The study focuses on the research question of the determinants and motivating factors which stimulate consumers to engage in the co-creation of customer value, even though the product they are offered is merely a substitute for the one they are used to. The research focuses on the virtual runs and...
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| Main Authors: | , |
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| Format: | Book |
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Kazimierz Wielki University,
2022-05-01T00:00:00Z.
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| Online Access: | Connect to this object online. |
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