Using science as a differentiator in a crowded digital mental health market

The digital mental health industry has seen remarkable growth in recent years. However, within this crowded landscape, many companies overlook a critical factor for gaining a competitive edge: the integration of science. In this context, "science" refers to the strategic collection and ana...

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Bibliographic Details
Main Authors: Jennifer Huberty (Author), Clare C. Beatty (Author), Jacqlyn Yourell (Author)
Format: Book
Published: Frontiers Media S.A., 2024-01-01T00:00:00Z.
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100 1 0 |a Jennifer Huberty  |e author 
700 1 0 |a Clare C. Beatty  |e author 
700 1 0 |a Jacqlyn Yourell  |e author 
245 0 0 |a Using science as a differentiator in a crowded digital mental health market 
260 |b Frontiers Media S.A.,   |c 2024-01-01T00:00:00Z. 
500 |a 2673-253X 
500 |a 10.3389/fdgth.2023.1306527 
520 |a The digital mental health industry has seen remarkable growth in recent years. However, within this crowded landscape, many companies overlook a critical factor for gaining a competitive edge: the integration of science. In this context, "science" refers to the strategic collection and analysis of information (i.e., data) at digital mental health companies, aimed at guiding business decisions and achieving business objectives. This paper demonstrates that science is integral, yet underutilized in the digital mental health industry, with common misconceptions about its role. When science is integrated within a company, it enables them to (1) innovate, (2) understand customers, (3) make informed decisions, and (4) drive revenue. Digital mental health companies recognizing the multifaceted value of science may be better equipped for sustainable growth and success amid the crowded digital health market. 
546 |a EN 
690 |a industry 
690 |a science in business 
690 |a business strategy 
690 |a health technology 
690 |a customers 
690 |a Medicine 
690 |a R 
690 |a Public aspects of medicine 
690 |a RA1-1270 
690 |a Electronic computers. Computer science 
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786 0 |n Frontiers in Digital Health, Vol 5 (2024) 
787 0 |n https://www.frontiersin.org/articles/10.3389/fdgth.2023.1306527/full 
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