Identifying factors that shape whether digital food marketing appeals to children
Abstract Objective: Children are frequently exposed to unhealthy food marketing on digital media. This marketing contains features that often appeal to children, such as cartoons or bold colours. Additional factors can also shape whether marketing appeals to children. In this study, in order to asse...
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| Main Authors: | , , , |
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| Format: | Book |
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Cambridge University Press,
2023-06-01T00:00:00Z.
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