Surveying the Impact of Services Marketing Mix Components (7Ps) on Patients' Disposition towards the Public & Private Hospitals of Sari City
Background: Services marketing mix (7Ps) is one of the most important concepts of management and marketing. This study has surveyed the role of services marketing mix components in patients` tendency towards the public and private hospitals in Sari. Materials and methods: In this cross-sectional stu...
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| Main Authors: | , , , |
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| Format: | Book |
| Published: |
Tehran University of Medical Sciences,
2015-03-01T00:00:00Z.
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