SOCIAL MARKETING APPROACH AS A TOOL FOR DISSEMINATION SPORT (FROM THE PERSPECTIVE OF SPORT FOR ALL)
Nowadays, organizations about "sport for all" and leisure sectors use marketing strategies and techniques to influence a target audience to voluntary participate in leisure activities. They should apply new marketing technologies and methods to endure in the developing and changing environ...
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| Main Authors: | , |
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| Format: | Book |
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Pamukkale University,
2010-09-01T00:00:00Z.
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| Online Access: | Connect to this object online. |
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