BEHAVIOR ANALYSIS OF SPORTING GOODS CONSUMERS

The actual aims of this paper is to study and analyze the consumer's behavior regarding sports articles, which represent a relatively new area of studying all over the world and especially in our country. At the beginning of the sports products and services development, the countries and the or...

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Bibliographic Details
Main Authors: Maria-Daniela (Author), Álmos ANDRÁS (Author), Simion Gheorghe MERCHEȘ (Author)
Format: Book
Published: Cluj University Press, 2016-03-01T00:00:00Z.
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