Tweeting and Eating: The Effect of Links and Likes on Food-Hypersensitive Consumers' Perceptions of Tweets
Moving on from literature that focuses on how consumers use social media and the benefits of organizations utilizing platforms for health and risk communication, this study explores how specific characteristics of tweets affect the way in which they are perceived. An online survey with 251 participa...
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| Main Authors: | , , |
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| Format: | Book |
| Published: |
Frontiers Media S.A.,
2018-04-01T00:00:00Z.
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| Online Access: | Connect to this object online. |
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