TURKISH CONSUMER DECISIONS AFFECTING ICE CREAM CONSUMPTION
The aim of the study is to determine the main factors affecting the national-branded ice cream preferences of Turkish consumers, and to analyze the relationships between their preferences and consumption amounts. The data obtained from 400 households in Kahramanmaras, Turkey were used for Principal...
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Chiriotti Editori,
2015-03-01T00:00:00Z.
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