Relationship between brand equity of sports tourism destination and psychological factors of advertising messages (Case study: Mashhad aquatic Waves Land)

Objective: Marketing efforts are aimed at influencing consumers ' attitudes. Consumer behavior in sports and events is a process that people choose and use to meet their needs and receive benefits, services, and products associated with sports and sports events. One of the important fields in s...

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Bibliographic Details
Main Authors: Ali Salehi (Author), Rasool Norouzi Seyed Hossini (Author), Marjan Saffari (Author)
Format: Book
Published: Islamic Azad university, Isfahan Branch, 2022-06-01T00:00:00Z.
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