Relationship between brand equity of sports tourism destination and psychological factors of advertising messages (Case study: Mashhad aquatic Waves Land)
Objective: Marketing efforts are aimed at influencing consumers ' attitudes. Consumer behavior in sports and events is a process that people choose and use to meet their needs and receive benefits, services, and products associated with sports and sports events. One of the important fields in s...
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| Main Authors: | , , |
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| Format: | Book |
| Published: |
Islamic Azad university, Isfahan Branch,
2022-06-01T00:00:00Z.
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| Online Access: | Connect to this object online. |
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