USAGE OF ATHLETES AS ENDORSERS
The objective of this study represent the usage of athletes as endorsers, while the main goal refers the requirement that endorsement should be presented to potential users as less simpler and on more attractive way. The main tasks of this study are, the first explaining what endorsement means, then...
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| Format: | Book |
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Montenegrin Sports Academy and Faculty for Sport and Physical Education,
2012-09-01T00:00:00Z.
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