Portrayals of branded soft drinks in popular American movies: a content analysis
<p>Abstract</p> <p>Background</p> <p>This study examines the portrayals of soft drinks in popular American movies as a potential vehicle for global marketing and an indicator of covert product placement.</p> <p>Methods</p> <p>We conducted a conte...
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| Main Authors: | , , , |
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| Format: | Book |
| Published: |
BMC,
2006-03-01T00:00:00Z.
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