SMEs Internationalization Process through Brand Awareness and Perceived Quality
The development of technological knowledge of SMEs is increasing, and the dynamics in the global economy had a significant effect on SMEs. SMEs need to expand their market share to expand in international markets. This research examined the effects of brand awareness and perceived quality on the int...
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| Main Authors: | , , |
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| Format: | Book |
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Program Studi Pendidikan Ekonomi Fakultas Keguruan dan Ilmu Pendidikan Universitas Lambung Mangkurat, Banjarmasin,
2022-04-01T00:00:00Z.
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