APA (7th ed.) Citation

Viorela Dan & Sara Mahlmeister. (2023). The Boon and Bane of Covert Advertising. University of Zurich, IKMZ - Department of Communication and Media Research.

Chicago Style (17th ed.) Citation

Viorela Dan and Sara Mahlmeister. The Boon and Bane of Covert Advertising. University of Zurich, IKMZ - Department of Communication and Media Research, 2023.

MLA (9th ed.) Citation

Viorela Dan and Sara Mahlmeister. The Boon and Bane of Covert Advertising. University of Zurich, IKMZ - Department of Communication and Media Research, 2023.

Warning: These citations may not always be 100% accurate.