The Boon and Bane of Covert Advertising
When pharmaceutical companies operate disease-awareness websites, they are required to give complete and accurate information to consumers, but at the same time, they are seeking to increase revenue. In most countries, direct-to-consumer advertising for prescription drugs (DTCA) is prohibited; thus,...
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| Main Authors: | , |
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| Format: | Book |
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University of Zurich, IKMZ - Department of Communication and Media Research,
2023-10-01T00:00:00Z.
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| Online Access: | Connect to this object online. |
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