Frano Giakoni, María López, Francisco Segado, Aarón Manzanares, & Javier Mínguez. (2022). An implicit research methodology to evaluate advertising effectiveness in Esports streaming based on viewers' gaze, cognitive and emotional responses. Universidad de Murcia.
Chicago Style (17th ed.) CitationFrano Giakoni, María López, Francisco Segado, Aarón Manzanares, and Javier Mínguez. An Implicit Research Methodology to Evaluate Advertising Effectiveness in Esports Streaming Based on Viewers' Gaze, Cognitive and Emotional Responses. Universidad de Murcia, 2022.
MLA (9th ed.) CitationFrano Giakoni, et al. An Implicit Research Methodology to Evaluate Advertising Effectiveness in Esports Streaming Based on Viewers' Gaze, Cognitive and Emotional Responses. Universidad de Murcia, 2022.