Antecedents of Trust: A Case study between Karachi and Dubai Facebook Shoppers
In the adoption of online shopping, the main issue faced by consumers is the development of trust. Consumers are unable to physically examine the products before making a purchase. The study aims to find out the factors that develop trust in Facebook shopping through case study analysis. A designed...
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| Main Authors: | , , |
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| Format: | Book |
| Published: |
Institute of Business Management,
2019-06-01T00:00:00Z.
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