Exploring Strategies to Enhance the Presentation of Information in Print DTCA to Improve Consumers' Recall of Information
This study examines how best to present information in an antidepressant print DTCA. The objectives of this study are to: (1) modify an antidepressant print advertisement to enhance consumers' understanding of the presented information, (2) create a questionnaire to measure consumers' reca...
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| Main Authors: | , |
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| Format: | Book |
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University of Minnesota Libraries Publishing,
2017-03-01T00:00:00Z.
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| Online Access: | Connect to this object online. |
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