An investigation into the pharmaceutical advertising in Iranian medical journals
Background Pharmaceutical advertising is not only considered a key factor in the successful launch of pharmaceutical products, but is also an important source of public health information with a significant impact on consumer choice and behavior. Nowadays, advertising has become the broadest dissemi...
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Main Authors: | Nazila Yousefi (Author), Zahra Sharif (Author), Fateme Chahian (Author), Tayebe Mombeini (Author), Farzad Peiravian (Author) |
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Format: | Book |
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Taylor & Francis Group,
2022-12-01T00:00:00Z.
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Online Access: | Connect to this object online. |
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