Sales promotion by wholesalers affects general practitioners' prescription behaviours in Japan
Background: One method for promoting drugs in Japan has been utilizing wholesalers for promotion; however, the effectiveness of the sales promotion has been brought into question. Methods: A total of 74,552 responses were collected from an internet survey of 511 prescribing doctors in hospitals with...
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Taylor & Francis Group,
2018-01-01T00:00:00Z.
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