Using Social Media to Recruit Participants in Health Care Research: Case Study

• Main Authors: Amy L Wright (Author), Ysabella Jayne Willett (Author), Era Mae Ferron (Author), Vithusa Kumarasamy (Author), Sarah M Lem (Author), Ossaid Ahmed (Author)
• Format: Book
• Published: JMIR Publications, 2024-10-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

This paper presents a case study describing the use of social media, specifically Facebook and Instagram, as a valuable tool for recruiting participants in community-engaged health care studies. Drawing on the experiences of our team during a qualitative study aiming to understand the needs of Indig...