Viewpoint: Environmental Slogans: Memes with Diverging Interpretations
Environmental slogans can be seen as memes, i.e. cultural constructs that, not unlike genes, replicate themselves from one generation to the next. Memes may, however, be divergently interpreted and some memes can even have unwanted side-effects. We wanted to find out how supporters of an environment...
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| Main Authors: | , |
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| Format: | Book |
| Published: |
Environmental Association of Southern Africa,
2016-12-01T00:00:00Z.
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